The Amazing Spiderman (2012)
Development of the film began with the cancellation of Spider-Man 4 in 2010, ending director Sam Raimi's Spider-Man film series that had starred Tobey Maguire and Kirsten Dunst. Opting to reboot the franchise with the same production team, Sony Pictures Entertainment announced a July 2012 release date for The Amazing Spider-Man. James Vanderbilt was hired to write the script while Alvin Sargent and Steve Kloves helped fine-tune it. Pre-production involved auditioning many actors for the roles of Peter Parker and Gwen Stacy, resulting in the casting of Garfield and Stone. Using Red Digital Cinema Camera Company's RED Epic camera, principal photography started in December 2010 in Los Angeles before moving to New York City. The film entered post-production in April 2011 with the film being shot in 3D with 3ality Technica and with James Horner contributing to the film score.
Sony Entertainment has focused its marketing campaign with a promotional website with released images and three theatrical trailers, along with a prologue screening in certain cities, a video game tie-in being developed by Beenox and a viral marketing campaign among other products. The Amazing Spider-Man premiered on June 13, 2012 in Tokyo, Japan and was released in the United States on July 3, 2012 in 3D and in IMAX 3D. The critical reaction to the film was generally favorable with the consensus that Webb and the cast deliver thrills despite having similar elements to the 2002 Spider-Man film due to the following of some of the same source material of the comics.
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